What type of media institution might distribute your media product and why?

For my magazine I feel that Century one publishers would be the most appropriate institution to distribute my media products. In my research, I found that they do not seem to have any other alternative music magazines published, instead mainly target fashion magazines. This would mean my magazine would attract an entirely new audience for them and my magazine would have no major competitors within the same institution fighting for the same audience. In fact any magazine publishing company, that does not already distribute an alternative music magazine, would benefit from my magazine. By only having one gernre of magazine you are not in competition with yourself. Both Q magazine and Kerrang! magazine are published by Bauer Media; due to having a similar target audience, Bauer Media may not benefit from my magazine because mine and Q/Kerrang! magazine are competitors so will not attract entirely different audiences therefore not as much business for the institution. As well as this, my magazine only attarcts a niche audience and there is no room to expand and have variations of the same thing.